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Fossil launches its first smartwatch on the Qualcomm Snapdragon Wear 3100 platform

Fossil Game is the lightest, maximum colourful, sporty providing in Fossil’s wearable portfolio

November eight, 2018—Richardson, TX It’s with nice pleasure that Fossil logo broadcasts its latest addition to our wearables collection: the Fossil Game Smartwatch. In line with the just lately introduced Qualcomm® Snapdragon Put on™ 3100 platform and the newly redesigned Put on OS via Google™, this watch boasts a number of new generation options together with prolonged battery lifestyles, a brand new battery saving mode, enhanced ambient mode, built-in middle price, NFC, and GPS features. Because of its graceful, ultra-light weight design, colourful silicone straps, and up to date generation, the Fossil Game is constructed to be your latest associate to attaining a balanced way of life for every type of well being and task fans.

Fossil Sport

Fossil Game

Moreover, this watch will probably be a part of a brand new marketing campaign led via fashion, marathoner, and entrepreneur Candice Huffine. It’s with nice satisfaction that Fossil selected Huffine to be the face of this marketing campaign as a result of she has impressed lovers via spreading her message of positivity, inclusivity, and empowerment. Now not one to backpedal from a problem, it was once a dare that led Candice to join her first race and embark on a health adventure that modified her lifestyles. As Candice crossed the end line of the Boston Marathon and vowed to by no means inform herself she “can’t” ever once more. With a permanent non-public challenge to empower ladies to include their unique selves and love the surface they’re in, Candice has blended her two passions of style and game. Candice was once a super selection as an envoy for this colourful smartwatch, and reminds customers of the message that each one our bodies are excellent our bodies and everybody CAN!

“For a number of years, the well being and wellness business has been converging with smartwatch generation—and Fossil knew there was once an amazing alternative to offer a attached choice for the design-conscious shopper having a look to carry taste to their wrist. We all know our customers need versatility each of their task and their equipment, which is why we would have liked to carry a smartwatch to marketplace that could be a have compatibility for each taste,’’ says Steve Evans, EVP Fossil Staff. “We are extremely excited in an effort to be offering a colourful game smartwatch with never-ending customization and provided with newest Google and Qualcomm generation for a best-in-class shopper ride.”

Fossil Game launches with six colorways, two case sizes (41 and 43 mm respectively), and never-ending strap choices, offering customers with further generation in designs and types they have got come to be expecting from Fossil. The brand new nylon and aluminum case make this the lightest smartwatch so far and sits along 28 new silicone straps to offer the wearer never-ending colourful combos. Moreover, the Fossil Game smartwatch will area a larger battery (350 mAh), and the just lately introduced Qualcomm Snapdragon Put on 3100 platform, which brings in new features and extends battery lifestyles.

“The smartwatch marketplace continues to develop at a speedy tempo with extraordinary innovation within the business,” stated Pankaj Kedia, senior director, product advertising and marketing, Qualcomm Applied sciences, Inc. “During the last 3 years, Fossil and Qualcomm have collaborated carefully to release a chain of goods and feature led the Put on OS via Google smartwatch section. The Fossil Game smartwatch represents our supreme efforts but made imaginable during the aggregate of Qualcomm’s international category Snapdragon Put on 3100 platform and Fossil’s creative pulse of the evolving shopper wishes. This smartwatch actually represents the most efficient of generation, type, and health.”

Snapdragon Put on 3100 Platform
Using the newest Snapdragon Put on 3100 Platform, Fossil Game is helping shoppers reach greater than an afternoon’s value of battery lifestyles within the complete smartwatch ride, and provides a brand new battery saving mode that provides an extra two days of telling time. So, whether or not you omit your charger or simply make a choice to unplug at the weekends, battery saver is designed to stretch your watch battery to remaining till you’ll be able to rate once more. As instrument ride continues to conform, battery lifestyles will probably be additional optimized. The Snapdragon Put on 3100 platform complements the ambient mode making an allowance for an advanced consumer experience–select dials will leverage the brand new platform to exhibit colour and a sweeping 2d hand for extra dynamic taste.

Put on OS via Google Redesign
The developed Put on OS via Google design simplifies and improves the total ride. With a handy guide a rough swipe, customers can now get entry to their data quicker, obtain proactive assist from the Google Assistant and get smarter well being training from Google Have compatibility. Fossil has additionally created 3 hero watch faces that combine Google Have compatibility to turn development against two new task targets, Transfer Mins and Center Issues, which Google Have compatibility designed in accordance with well being suggestions from the Global Well being Group and the American Center Affiliation.

Moreover, with built-in sensor processing, middle price, optimized connectivity, GPS, and NFC features at the platform, the Fossil Game brings a wealthy set of options to the marketplace. Fast charging permits the smartwatch to be virtually utterly charged inside of an hour, serving to energy customers from day to nighttime. All watches will include new packages auto-installed, together with main streaming tune provider, Spotify and peace of thoughts and protection app, Noonlight.

“As an early spouse of Put on OS via Google, Fossil has dropped at lifestyles a various vary of gorgeous smartwatches that assist folks keep on most sensible in their day-to-day lives,” stated Stacey Burr, Vice President of Product Control for Put on OS via Google and Google Have compatibility. “We’re overjoyed to spouse with Fossil to assist folks lead more healthy lives with their newest Fossil Game Smartwatch and distinctive watch faces designed with Google Have compatibility.”

With this new technology of watch, Fossil showcases a novel, colourful tackle generation and redefining what it approach to carry task and steadiness on your way of life. The added purposes will give customers a 360-holistic strategy to observe all portions in their lives, whilst protecting true to the unique inventive spirit of leading edge watch design that Fossil was once based on greater than 30 years in the past.

Options come with:

  • Nylon case, aluminum topring and pushers
  • 41 mm, 43 mm case dimension
  • Surprising touchscreen virtual show
  • 24+ hours battery lifestyles (in accordance with utilization) + 2 further days in battery saver watch mode
  • Interchangeable straps and bracelets (18mm / 22mm)
  • Qualcomm® Snapdragon Put on™ 3100 Platform
  • Sensors: Center Charge, NFC, GPS, Altimeter, Accelerometer, Gyroscope, Ambient Mild, Microphone
  • Powered with Put on OS via Google and appropriate with iOS nine.three+ and Android™ four.four+ (apart from Pass version)
  • Attach by the use of Bluetooth® generation
  • Wi-fi syncing + magnetic charging

This watch retails for GBP 249 and will probably be available to buy beginning November eight on www.fossil.com and in choose Fossil retail retail outlets globally on November 12.

Android, Put on OS via Google, Google Have compatibility, and different similar marks are logos of Google LLC.

Qualcomm, Snapdragon and Snapdragon Put on are logos of Qualcomm Included, registered in the USA and different international locations.

Qualcomm Snapdragon Put on is a made from Qualcomm Applied sciences, Inc. and/or its subsidiaries.

Fever PR
Chelsea Grey
T+44(zero)2077515413
Chelsea.grey@feverpr.com

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