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Nebraska wants tourists to know the state is ‘flat, boring’ and ‘not for everyone’

The U.S. state of Nebraska has a brand new pitch to vacationers: “In truth, it’s now not for everybody.”

The Nebraska Tourism Fee has introduced a tongue-in-cheek marketing campaign that pokes a laugh on the state that’s “well-known for our flat, dull panorama.”

“We’re simply merely now not on other people’s buying groceries record for a holiday,” John Ricks, government director of the Nebraska Tourism Fee, advised ABC Information. “You’ll be able to’t exchange perceptions simply by offering data, so we needed to be disruptive come what may.”

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The marketing campaign used to be unveiled early this week and contours print and on-line advertisements the use of self-deprecating humour.

“Fortunate for you, there’s not anything to do right here,” reads an advert that includes team floating down a river in a cattle tank.

“Gala’s for the entirety from dust to testicles,” reads every other, in a nod to a pageant that includes deep-fried sheep and red meat testicles.

The tourism fee stated in keeping with earlier emblem analysis in 2017, they found out customers don’t truly imagine the state a shuttle vacation spot, and don’t trouble to position in time to investigate issues to do in Nebraska.

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“To make other people concentrate, you must hook them in some way,” Ricks advised the Omaha Global-Usher in. “We needed to shake other people up.”

The state’s earlier slogans come with: “Nebraska Great,” “Chances … unending” and “Ship a Postcard from Nebraska.”

The brand new marketing campaign appeared well-received on social media, with some suggesting different self-deprecating tags.

“Extra cows than other people since 1827….oh wait that’s true,” Jeff Timm tweeted.

“Oh, no! I’m conquer with interest about Nebraska. Stinking efficient marketing campaign!!” every other chimed in.

Right here’s a take a look at extra social media response:

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