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WNBA donating portion of ticket sales to women's groups

The WNBA is teaming up with a number of organizations that enhance girls and women.

The league, which starts its 22nd season Friday, will donate $five for each and every price ticket bought to make a choice video games throughout the season to considered one of six teams as a part of the “Take a Seat, Take a Stand” marketing campaign. All 12 groups will take part, designating as much as six video games to the initiative.

The six organizations are Vivid Purple, GLSEN, It is On Us, MENTOR, Deliberate Parenthood and The United State of Girls.

“For 22 years, the WNBA and its gamers — girls taking part in on the perfect stage in their recreation — have stood up as function fashions for hundreds of thousands of girls and women,” WNBA President Lisa Borders mentioned. “With ‘Take a Seat, Take a Stand,’ we’re proud to come back in combination as a league to face with our spouse organizations, our lovers and the numerous inspiring girls elevating their voices for exchange within the present girls’s motion.”

Along with those organizations, lovers can have the selection to enhance native teams in all 12 groups’ communities.

“As WNBA gamers we adore to profit from our platform and alternatives to attach and empower different girls, no matter you are , our league backs you up,” Maya Moore mentioned. “It is thrilling to understand we come to paintings now not simply to do the game we adore, however lend a hand different girls with what they wish to do and be nice at.”

The WNBA will even donate tickets to ship a tender girl or lady to a recreation.

Borders mentioned she thinks this initiative will talk at once to younger girls. NBA commissioner Adam Silver mentioned remaining month on ESPN he did not suppose the WNBA was once connecting smartly sufficient with younger girls and women.

“It is a name to motion for ladies, to not simply enhance the W but in addition while you enhance the W you are supporting now not simply basketball on my own, however you are supporting girls,” Borders mentioned. “We predict this may increasingly truly enchantment to those more youthful girls. They’re considering issues larger than themselves. We predict it’s going to talk to everybody, however particularly to that demographic. They’re going to carry their hand and say ‘I wish to be part of it.'”

This new initiative was once deliberate prior to Silver’s feedback. The WNBA has additionally employed an organization to do a yearlong overview of the league and get a hold of a strategic plan.

“We concept this could be a good time to take a look at the league best to backside, left to proper and evaluation the whole thing,” Borders mentioned. “What is running and what is now not running. Probably the most feedback Adam made disappointed some other folks. We are going to overview the whole thing.

“We all know what we stand for and now we are going to speak about, how will we convey that to existence the following 40 years? This can be a dedication from the NBA and WNBA to hold the torch ahead. The gamers are eager about it. It is a long-term piece.”


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