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A rose by any other acronym …

This small independent software vendor has plans to produce and market a suite of software products for a particular niche of the manufacturing sector. It’s a market rife with acronyms, and the brass decide they will combine some of them to devise the company’s name.

Of course, acronyms come and go, and after a couple of years, management announces a company name change, using more up-do-date buzzwords. According to pilot fish on the scene, the idea is that a buzzier name will mean a higher stock price when the company goes public.

More years go by, and there still has been no IPO, but one morning all employees find on their desks copies of an interoffice memo from the company president announcing that the corporate name is reverting to the original name. Consternation ensues, until someone recalls the date: It’s April 1.

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