AT&T kills off the failed TV service formerly known as DirecTV Now

A large AT&T logo seen on the outside of its corporate offices.

Amplify / AT&T company workplaces on November 10, 2020, in El Segundo, California. (credit score: Getty Photographs | AaronP/Bauer-Griffin)

AT&T is killing off the online-video carrier previously referred to as DirecTV Now and introducing a no-contract possibility for the more moderen on-line carrier that changed it.

AT&T unveiled DirecTV Now past due in 2016, the 12 months after AT&T purchased the DirecTV satellite tv for pc corporate. Costs in the beginning began at $35 a month for the live-TV on-line carrier, and it had signed up 1.86 million subscribers by way of Q3 2018. However consumers temporarily fled as AT&T again and again raised costs and lower down on using promotional offers, leaving the carrier with simply 683,000 subscribers on the finish of Q3 2020.

In 2019, AT&T modified the title from DirecTV Now to AT&T TV Now, growing confusion amongst consumers and its personal staff since the corporate concurrently unveiled any other on-line streaming carrier known as AT&T TV.

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