\u201cThe world has changed, but E3 hasn't necessarily changed with it.\u201d\n\n- SIE Worldwide Studios chairman Shawn Layden\u00a0reflects on E3's place in a changing industry.\n\n2019 marks the first year Sony has opted to skip E3, a move that, when announced late last year,\u00a0prompted questions about the long-running trade show\u2019s role in an industry that has changed quite a bit in the event\u2019s 23-year run.\n\nShawn Layden,\u00a0SIE Worldwide Studios chairman and former SIE president and CEO, touched on Sony\u2019s decision to skip the show in a recent interview with CNET, essentially boiling the decision down to shifts in the game industry and world that haven\u2019t necessarily been reflected in E3\u2019s structure just quite yet.\u00a0\n\n\u201cWhen we decided to take\u00a0video games\u00a0out of\u00a0CES, back in 1995 during the PlayStation 1 era, E3 served two constituencies: retailers and journalists. Retailers would come in -- you'd see a guy come in, and he'd say, 'I'm from Sears, and I handle Hot Wheels, Barbie, VHS,\u00a0and video games. So what are you about?' There was a huge educational component,\u201d says Layden. However, with how things are now, Layden says that most retailers want to have their holiday plans nailed down by February, making the June conference way too late in the year to even chat with retailers about those crucial plans.\u00a0\n\nSony\u2019s own shift in focus has also made the usual decision to make\u00a0big announcements at a press conference ahead of the show impractical since the company has made the \u201cdecision to do fewer games -- bigger games -- over longer periods of time,\u201d something Layden says doesn\u2019t jive well with this year's conference.\u00a0\n\nFor its own part, Sony is hosting a Destination PlayStation event in February that will house its conversations with retailers and third-party partners about the company's plan for the coming year.\u00a0\u00a0\n\n\u201cThen you had journalists who had magazines and lead time and jockeying for position on the cover. And there was no internet to speak of. So a trade show at that time of year for this nascent industry was exactly what we needed to do,\u201d Layden tells CNET. \u201c\u2026And journalists now,\u00a0with the internet and the fact that 24\/7 there is game news, it's lost its impact around that.\u201d\n\nWhile E3 doesn\u2019t serve those original purposes for Sony, Layden he is curious about ways to make the show relevant again as a \u201cfan festival of gaming\u201d or a way to bring game developers and their players closer together. That nudge toward a more consumer-focused event is already something E3\u2019s organizers has seemingly been considering themselves since the event has started offering a limited number of badges to those outside of the game industry in the last couple years.