EA's UFC 4 Gets In-Game Ads a Few Weeks After Release, Fans are Not Happy

EA has put in-game advertisements into EA Sports activities UFC four a couple of weeks after liberate, and its lovers aren’t glad about it.

Reddit consumer Ydino shared a clip of the in-game advertisements, which do appear intrusive, they usually observe that it was once added “a month after it is [sic] liberate so it wasn’t mentioned in evaluations.”

Moreover, Ydino brings up that UFC four is a $60 recreation and no longer a free-to-play name this is the use of advertisements in lieu of charging the participant an access rate.

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This actual clip options advertising and marketing from Amazon’s The Boys’ 2nd season. There’s a full-screen commercial all over replays, its brand seems at the octagon, and it additionally seems above the timer at the backside of the display.

EA Sports activities UFC four was once launched on PlayStation four and Xbox One on August 14, 2020. In our evaluation of UFC four, we stated “is a in large part iterative sequel that tightens up some looser portions, makes a couple of sensible tweaks right here and there, and doesn’t rock the boat all that a lot. And in that sense, it’s a luck. Longstanding issues nonetheless stay within the flooring recreation and a few dated visuals, however with none pageant for the name, EA Sports activities UFC four nonetheless stays the king of struggle sports activities.”

At release, UFC four did characteristic microtransactions within the type of an in-game forex known as UFC Issues. Those UFC Issues can be utilized to shop for beauty pieces, however haven’t any affect at the recreation. Moreover, there have been manufacturers featured at the octagon, however the full-screen advertisements not too long ago noticed weren’t.

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Adam Bankhurst is a information author for IGN. You’ll be able to practice him on Twitter @AdamBankhurst and on Twitch.http://platform.twitter.com/widgets.js

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