page contents Verification: 9ffcbb9dc8386bf9 Google Chrome to start blocking intrusive ads worldwide – News Vire
Home / Tech News / Google Chrome to start blocking intrusive ads worldwide

Google Chrome to start blocking intrusive ads worldwide

Image: jaap arriens/NurPhoto via Getty Images


PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

Google Chrome’s built-in ad blocker is going global this summer.

Starting on July 9, “Chrome will expand its user protections and stop showing all ads on sites in any country that repeatedly display[s] … disruptive ads,” Chrome Senior Director of Product Ben Galbraith wrote in a Wednesday blog post.

Google first launched this feature in February, but only in North America and Europe. The filter removes only the most intrusive, annoying types of ads that violate the Coalition for Better Ads’ standards, as outlined in the image below. That includes pop-up ads, full-page prestitial ads with countdown timers that block you from seeing content on the page for a certain amount of time, auto-play videos ads with sound, and large sticky ads that stay on the page even when you scroll, among others.

Beginning today, website owners in areas outside North America and Europe can use Google’s Ad Experience Report tool to check whether they have any unacceptable ads on their sites.

“Our ultimate goal is not to filter ads, but to build a better web for everyone, everywhere,” Galbraith wrote. He added that fewer than 1 percent of the millions of sites reviewed to date have had their ads removed. As of the start of this year, two-thirds of publishers who at one time did not comply with the industry-developed standards now do.

“Chrome’s enforcement of the Coalition’s standards has inspired many website owners to improve the advertising experience on their sites in a way that benefits users,” Galbraith wrote.

Https%3a%2f%2fblueprint api production.s3.amazonaws.com%2fuploads%2fvideo uploaders%2fdistribution thumb%2fimage%2f90147%2ff855cf8b 8037 4041 95fd 7090c5b00594

Https%3a%2f%2fblueprint api production.s3.amazonaws.com%2fuploads%2fvideo uploaders%2fdistribution thumb%2fimage%2f90147%2ff855cf8b 8037 4041 95fd 7090c5b00594

Https%3a%2f%2fblueprint api production.s3.amazonaws.com%2fuploads%2fvideo uploaders%2fdistribution thumb%2fimage%2f90147%2ff855cf8b 8037 4041 95fd 7090c5b00594

This article originally published at PCMag
here

http://platform.twitter.com/widgets.js
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘1453039084979896’);
if (window._geo == ‘GB’) {
fbq(‘init’, ‘322220058389212’);
}

if (window.mashKit) {
mashKit.gdpr.trackerFactory(function() {
fbq(‘track’, “PageView”);
}).render();
}

About newsvire

Check Also

Did you try changing the channel?

VP for this manufacturing company has two large TV screens in his office that display …

Leave a Reply

Your email address will not be published. Required fields are marked *