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Lyft’s new users skew younger than Uber’s

No longer simplest is Lyft gaining on its larger rival Uber, that enlargement is pushed by means of younger other people, in keeping with new information.

Just about 78 p.c of people that downloaded Lyft within the final six months are below 34 years outdated, in keeping with SimilarWeb information that appears at app installs from Google Play. When put next, 66 p.c of Uber’s app installations have been from other people 18-34. Correspondingly, 22 p.c of Lyft customers are 35 or older in comparison to about 34 p.c of Uber customers.

After all, Uber has extra customers total so absolutely the selection of customers in the more youthful age workforce is most likely upper for Uber. However usually, having a more youthful consumer base is the most important indication of long term enlargement.

And Lyft’s day by day energetic usership additionally has been rising. In a size that simplest contains Lyft and Uber — no longer their smaller competitors Juno, By way of and Get — Lyft had grown to 40 p.c of the marketplace proportion in April, in keeping with SimilarWeb. That’s in step with a declare the Lyft CFO made previous this week that the corporate has 35 p.c of U.S. ride-sharing marketplace proportion.

SimilarWeb does no longer have day by day energetic consumer numbers by means of age workforce.

2d Measure, an organization that analyzes billions of greenbacks value of anonymized debit and bank card purchases, had extra conservative estimates. In April, Lyft had 26.2 p.c of U.S. marketplace proportion, in comparison to Uber’s 71 p.c.

Some caveats: Obtain and usership information don’t essentially imply gross sales. Additionally, iOS customers don’t seem to be incorporated on this dataset so we’re extrapolating U.S. use from Android consumer conduct.

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