Microsoft’s “new approach” to retail stores: Closing them forever

Ironically, this boarded-up Microsoft Store location in New York City, seen on June 8, is one of the four in the world that <em>will</em> reopen—but as an "experience center" where you can't buy anything.

Amplify / Satirically, this boarded-up Microsoft Retailer location in New York Town, observed on June eight, is likely one of the 4 on the planet that will reopen—however as an “revel in heart” the place you’ll’t purchase anything else. (credit score: Kena Betancur | VIEWpress | Getty Photographs)

Microsoft’s retail shops, like many shops all over the country, were closed for months because of the unconventional coronavirus pandemic. Should you had been hoping to talk over with one once more as restrictions to your state ease up, alternatively, you might be out of good fortune: the Microsoft Retailer is finished for just right.

The corporate introduced the closure as of late, amusingly, because the Microsoft Retailer taking “a brand new solution to retail,” in which it approach “no longer in truth working retail shops.” Even if 4 places—in London, New York Town, Sydney, and Microsoft’s Redmond, Washington, campus—will stay open, they’ll develop into “revel in facilities,” the place one can see, contact, and play with Microsoft merchandise however no longer in truth acquire any.

Microsoft naturally hailed the “strategic trade” as a win, announcing that on-line gross sales have grown and the product portfolio “has developed to in large part virtual choices,” which, 2020 being what it’s, is indubitably true. However Microsoft’s shops, which started opening in 2009, had been by no means ready to flee the comparability to rival Apple’s retail shops.

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