page contents Verification: 9ffcbb9dc8386bf9 More brands cut ties with Lori Loughlin's daughter Olivia Jade – News Vire
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More brands cut ties with Lori Loughlin's daughter Olivia Jade

Olivia Jade Giannulli is starting to feel the backlash over her parents’ alleged involvement in the massive college admissions scandal. Amid a flurry of criticism and #boycottsephora tweets, Sephora is ending its relationship with Giannulli — the 19-year-old social media influencer whose parents, actress Lori Loughlin and designer Mossimo Giannulli, allegedly paid $500,000 in bribes to get her and her sister designated as recruits to the USC crew team, despite the fact that neither girl ever rowed crew.

Olivia Jade apparently capitalized on her experience at USC with sponsored posts for various brands. She also worked with beauty retailer Sephora on numerous occasions to promote its products, attend events and collaborate on the Olivia Jade x Sephora Collection Bronze & Illuminate Palette.

Olivia Jade - Sephora
Olivia Jade Giannulli attends the Sephora Collection #Lipstories launch on Dec. 12, 2017, in Los Angeles.

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Sephora put out a statement Thursday announcing the end of the partnership. “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” a Sephora spokesperson told CBS News.

The $28 Olivia Jade palette with Sephora was launched in December 2018; it was restocked in January 2019 after selling out.

“I want to say a huge thank you to my subscribers for believing in me and making it possible for me to have the opportunity to create such a beautiful palette with Sephora Collection,” Giannulli said in the description of the palette — which is no longer available — on Sephora’s website. “This has been such a dream of mine and without all of you, it could have never happened. Thank you for allowing this to be my reality. I hope to see all of you glowing to the Gods. Love you forever.”

Giannulli has also been sponsored by a number of other companies, including TRESemmé, Princess Polly, Smile Direct Club, Amazon Prime Student, Clinique, Lulus, Windsor, Dolce & Gabbana Beauty, Conair, Boohoo and Smashbox Cosmetics.

“Lulus has not worked with Olivia Jade since August 2018 and we have no plans to do so in the future.” Colleen Winter, co-founder and CEO of Lulus, told CBS News.

“TRESemmé is no longer working with Olivia Jade Giannulli,” a TRESemmé spokesperson told CBS News.

Clinique and Smashbox are both owned by The Estée Lauder Companies. “The Estée Lauder Companies’ brands have no current campaigns with Olivia Jade and no plans to work with her in the future,” a spokesperson told CBS News. 

CBS News has reached out to the other brands for comment about whether those business relationships continue, and will update this story accordingly.

In a now-viral video on her YouTube channel, which Giannulli posted last August, she said, “I do want the experience of, like, game days, partying. I don’t really care about school, as you guys all know.” She has also said that she only went to college because her parents wanted her to.

Giannulli is still enrolled at USC. “We have confirmed that both Olivia Giannulli and Isabella Giannulli still are enrolled,” a USC spokesperson told CBS News. “USC is conducting a case-by-case review for current students and graduates that may be connected to the scheme alleged by the government and will make informed decisions as those reviews are completed.”

Loughlin and her husband are among the dozens of wealthy parents accused in the scheme that prosecutors said lasted nearly a decade. Loughlin, known as Aunt Becky on the TV sitcom “Full House,” was released on $1 million bond hours after she was taken into FBI custody in Los Angeles Wednesday. She appeared in federal court on conspiracy charges Wednesday afternoon.

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