New Zealand firms switch to using nation's Indigenous name, Aotearoa

Vodafone and communications company DDB reply after calls on corporations to make use of the reo time period

One in every of New Zealand’s largest telecommunications corporations has heeded an exhortation to make use of the rustic’s authentic, Indigenous identify of Aotearoa, becoming a member of others that experience pledged to make use of extra reo, the Māori language, or tikanga – protocols – of their day-to-day trade operations.

Previous this week Vodafone – which has about 2,000 New Zealand workers – showed it had modified its banner on the most sensible of customers’ telephones from “Vodafone NZ” to “VF Aotearoa”. The corporate gave brief shrift to these on social media who complained concerning the trade. Rival corporations sponsored the transfer.

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