Tiger Woods reacts as he wins the Masters golf tournament Sunday, April 14, 2019, in Augusta, Ga. (Curtis Compton\/Atlanta Journal-Constitution via AP) (Associated Press) NEW YORK \u2014 Tiger Woods\u2019 win at the Masters could revitalize the golf industry, which has struggled in the past decade while the game\u2019s biggest star was hobbled by issues on and off the course. Bridgestone Golf, whose logo was on the golf balls Woods used, says its website traffic soared after the Sunday win. PGA Tour Superstore, which sells golf equipment online, says sales were up over the weekend by 50% from a year ago. And shares of Nike, the sponsor that stood by Woods after his 2009 car crash and reports of extramarital affairs, rose Monday, as did the stocks of other golf equipment makers that aren\u2019t connected to Woods. \u201cThe golf industry has been waiting for him to win again,\u201d said Rick Burton, a professor at Syracuse University\u2019s David B. Falk College of Sport and Human Dynamics. TV ratings of golf tournaments and sales of golf equipment are likely to rise, he noted. Star athletes, he said, help draw more people to the game. \u201cIt\u2019s kind of a tsunami effect,\u201d Burton said. It had been 11 years since Woods had a major win \u2014 and enthusiasm for golf seemed to wane during his drought as he battled injuries and worked to repair his reputation. Nike stopped selling golf equipment in 2016 to focus on apparel. About a year later, rival Adidas sold off its golf business. And Golfsmith, the largest golf retail chain in the U.S. at the time, filed for bankruptcy protection and was later bought by Dick\u2019s Sporting Goods. On Sunday, Nike didn\u2019t waste time capitalizing on Woods\u2019 win, posting a video on Twitter that had more than 24 million views by Monday afternoon. During the tournament, Woods wore head-to-toe Nike with the hard-to-miss swoosh logo on his hat, shirt, pants and shoes. PGA Tour Superstore said a red Nike shirt with a mock turtleneck, similar to the one Woods wore, was its top seller over the weekend. \u201cAfter an incredible win at the Masters, the Tiger effect is expected to kick off the start of the golf season better than expected,\u201d PGA Tour Superstore said in a statement. Apex Marketing Group, a branding consulting company, estimated the media exposure for Nike to be worth more than $22 million. Nike Inc.\u2019s stock rose less than 1% Monday. Shares of energy drink maker Monster Beverage Corp., a sponsor whose green logo appears on Woods\u2019 golf bag, gained about 2%. Other golf companies that aren\u2019t connected to Woods also saw a boost. Club maker Callaway Golf Co.\u2019s stock rose 1.5%. And Acushnet Holdings Corp., maker of golf balls and other golfing equipment, added 1.7%. On Monday, Bridgestone Golf CEO Dan Murphy said in an interview on business news network CNBC that website traffic jumped 200% after Woods\u2019 win. \u201cIn the equipment business we have an old saying: \u2018Win on Sunday and sell on Monday,\u2019\u201d he said. \u201cAnd that\u2019s what we\u2019re doing.\u201d Copyright 2019 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.