Ubisoft May Have Changed Gods & Monsters' Name After a Trademark Dispute With Monster Energy


It looks as if Ubisoft modified the title of Gods & Monsters to Immortals Fenyx Emerging because of an indicator dispute with Monster Power.

As detailed on this video from Hoeg Legislation, the Gods & Monsters trademark confronted an opposition submitting from the Monster Power Corporate in April of 2020, which will have compelled Ubisoft’s hand, necessitating the title exchange to Immortals Fenyx Emerging.

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You’ll see the entire timeline of Gods & Monsters tried patent registration over on the US Patent and Trademark Workplace website online. Ubisoft implemented for the patent again in June of 2019, and didn’t face any problems till January of this 12 months, when Monster Power implemented to oppose the trademark underneath a trust that its logo can be broken because of the “probability of bewilderment” between the 2 entities.

Within the understand of opposition the power drink logo cites its ties to the video games business thru sponsorship of professional players and esports organizations in beef up of its many claims. What is attention-grabbing is that during Ubisoft’s Might 2020 solution to Monster Power’s understand of opposition, they deny virtually all the claims. But forward of September’s Ubisoft Ahead, the sport’s title was once formally modified from Gods & Monsters to Immortals Fenyx Emerging.

In an interview with VGC remaining week, affiliate sport director Julien Galloudec stated that the title exchange was once now not a technical resolution, however one associated with the advanced “imaginative and prescient” of the sport:

So no, the exchange of brand was once solely on account of the imaginative and prescient of the sport. Whilst you get started a sport it’s at all times an journey and it’s an overly iterative procedure. So that you get started with a imaginative and prescient that evolves as you craft it with the workforce and we get comments and concepts. […] So after that, the sport modified so much, to the purpose the place we felt we wanted a brand new title to be higher aligned with that up to date imaginative and prescient, in order that’s the place we made up our minds to switch to Immortals Fenyx Emerging”.

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We have now contacted Ubisoft for remark.

Immortals: Fenyx Emerging will release on Google Stadia, PlayStation four, PlayStation five, Xbox One, Xbox Sequence X, Nintendo Transfer and PC on December three, 2020. You’ll take a look at our preview right here.

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Jordan Oloman is a contract author for IGN. Observe him on Twitter.

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